About Us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.
Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we're on the cusp of something great, where we're working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There's a lot more work to be done with all of our exciting plans. So we're looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The Role
In this role you'll be responsible for the execution of our CRM and Loyalty efforts - driving conversion, retention, engagement and reactivation with LB Community+ loyalty program. You'll be supporting the CRM & Loyalty team in their strategy and execution of loyalty initiatives such as building automated CRM communication flows. You'll also be dedicated to increasing and managing the assortment of our Rewards.
You should have / be
- Strong project management, multitasking and execution abilities
- Experience in loyalty program and/or events planning will be advantageous
- A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast!
- A genuine interest in fashion and general female consumer products
- Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We're Better Together!
Main Responsibilities
- Support with rewards sourcing and production for our LBCommunity+ loyalty programme, inclusive of setting up rewards on e-commerce backend
- Support the team with execution of lifecycle campaigns and tactics across communication channels, including setting up email campaigns and onsite communication touchpoints
- Assess campaign effectiveness by preparing tracking reports and analyzing results
- Support and participate in end-to-end campaign strategy to execution, including creation of promotional codes
- Heavy involvement in content creation - Liaise and manage timelines with graphic design and copywriting team to create campaign deliverables
- Perform day-to-day operational, admin and system support, such as vendor liaison and data reconciliation
- Drive the execution of marketing campaigns, initiatives and events by collaborating with internal and external stakeholders
Requirements
- Availability for at least 6 months
- Undergraduates and graduate students are both welcome to apply
- Some knowledge/experience in campaign management
- Experience in loyalty program and/or events planning will be advantageous
- Proficient in Excel and data analytics tools, SQL is a big PLUS
Benefits
- Market level internship salary and benefits provided
- A dynamic, no corporate-BS environment to learn and grow
