ABOUT REDBUS
redBus.in is India's largest online bus ticketing platform operating across India, SEA & LATAM (Part of GO-MMT group, Nasdaq: MMYT). We have the largest network of bus operators and satisfied customers booking upto 250,000 transactions a day through mobile and desktop channels. With over 300,000+ live routes in multiple continents we host the largest inventory of bus seats from private bus operators and state road transport corporations. We are a true Indian MNC with global presence and operations across India, Singapore, Malaysia, Indonesia, Peru and Colombia. In India, redBus works with 3000 + bus operators with services across 50,000 + routes and a customer base of more than 10 million.
redBus at its heart is about people. As the pioneer in our space, we are passionate about creating amazing experiences for passengers, partners and our people. Energised by a great work environment, where talent is nurtured, innovation is celebrated and challenges are conquered, we journey towards creating fulfilling moments for everyone whose lives we touch. Always striking a balance between getting the job done, while also having fun along the way. So here is to being a Great Place to Work!
At redBus our work fundamentally transforms the way people experience road journeys. Our focus has remained to make road transportation more efficient and reliable through technology innovation and winning partnerships with all ecosystem players thereby delivering solutions that truly enrich the lives of our customers and partners. When it comes to intercity travel by road, we are the most important, the most valuable and the most celebrated business in India with millions of customers and thousands of business owners counting on us. It is a privilege to work on extending this globally by making our products work in other markets and to impact even more people. Today, as we think beyond bus journeys we are guided by our vision to be innovative and stay true to our heritage of creating value for all players by targeting unsolved problems.
To know about us follow us on LinkedIn (https://www.linkedin.com/company/935776/) or visit our redBus career page (https://www.redbus.in/careers/)
RESPONSIBILITIES
Social Media Management:
- Assist in creating, scheduling, and posting engaging content across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
- Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.
- Assist in tracking and analyzing social media performance metrics (e.g., reach, engagement, website traffic), and generate reports.
Content Creation:
- Assist in creating high-quality written content for various marketing channels, including social media captions and marketing materials.
- Conduct research and gather information to support content creation.
- Assist with creating and editing visual content, such as images and videos.
Market Research:
- Assist in conducting market research and competitor analysis.
- Gather data on target audience demographics, interests, and behaviors.
- Assist in analyzing market trends and identify new opportunities.
General Marketing Support:
- Assist with the planning and execution of marketing campaigns.
- Support the development and maintenance of marketing materials.
- Attend marketing meetings and contribute to brainstorming sessions.
- Assist with other marketing-related tasks as needed.
REQUIREMENTS
- Currently pursuing a diploma/ bachelor degree in Marketing, Communications, Journalism, or a related field. Freshgraduate is open to be considered (0-1 year)
- Strong interest in digital marketing and social media.
- Excellent written and verbal communication skills.
- Creative and innovative thinking skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Strong work ethic and ability to work independently and as part of a team.
- Able to work 3x a week offline at KL Office
Please note that the role is assigned to work with normal working days (Monday-Friday) and this is a PAID INTERNSHIP.
